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A father drawing with his baby daughter on his lap
Baby & Gifts · Newborn To 24 Months

The Softest Welcome

Organic sleepsuits, knotted hats and booties, wrapped in a linen box with their name stitched on.

— Ada Hollis, Founder
A toddler in a dark knit walking through tall golden grass
First Steps · 6 To 24 Months

The First Outfits

Cord dungarees with roll-up hems and a hooded cardigan that lasts from crawling to running.

— Tom Ashworth, Knitwear
A laughing baby in an embroidered frill dress
For The New Parents

The Smallest Sizes

Newborn, 0-3 and 3-6 months: most babies outgrow newborn in a month, so we start the gift sets at 0-3.

— Ivy Marsh, Lullie Clifton
01 / 03
Collection 2026

Organic From The First Day

Soft organic cotton next to new skin, poppers where you need them and fold-over mitts that stay on. Every baby piece comes in five sizes up to two years.

From £8 The Organic Sleepsuit in oat Organic Sleepsuit£16
Discover Something New

Best Picks Today

Organic Sleepsuit NB - 18-24M
3 Colours

Organic Sleepsuit

Grows With Them
£16
A paper doll of a baby, cut from card
Dress Them Layer By Layer

One Outfit, Five Layers

A cold morning at nine months: scroll and the paper doll gets dressed, each piece in 6-9 months with its price.

  1. 1Short-Sleeve Bodysuit3 Pack, 6-9 Months£18
  2. 2Cord DungareesSage, 6-9 Months£24
  3. 3Hooded Knit CardiganMustard, 6-9 Months£26
  4. 4Knotted Baby HatOat, 6-9 Months£8
  5. 5Knitted BootiesHoney, 6-9 Months£12
Dressed 5 of 5 The Outfit £88
For The Big Hello

Build A Gift Set

How Big A Hello?

The more pieces in the set, the more comes off them.

1 / 4

Newborn Gift Sets

Ready To Wrap

Build Your Own
0-3M

First Week

Organic Sleepsuit, Bodysuit, 3 Pack, Knotted Baby Hat.

  • WrappingTissue & Ribbon
  • Size0-3 Months
0-3M

Sleepy Welcome

Organic Sleepsuit, Muslin Swaddle, Knitted Booties, Knotted Baby Hat, Scratch Mitts, 2 Pairs.

  • WrappingLinen Keepsake Box
  • Size0-3 Months
3-6M

The Whole Welcome

Organic Sleepsuit, Bodysuit, 3 Pack, Knotted Baby Hat, Knitted Booties, Muslin Swaddle, Scratch Mitts, 2 Pairs, Muslin Bibs, 2 Pack.

  • WrappingWooden Keepsake Crate
  • Size3-6 Months
The Film

Unwrapping The Big Hello

Everyday Items And More

Latest Selection

Cord Dungarees New 6-9M - 5-6Y
3 Colours

Cord Dungarees

Grows With Them
From £24
Gingham Pull-On Shorts Sale 12-18M - 9-10Y
2 Colours

Gingham Pull-On Shorts

£16 From £12
Fair Isle Jumper 12-18M - 11-12Y
Fair Isle

Fair Isle Jumper

From £26
Bobble Beanie 12-18M - 11-12Y
3 Colours

Bobble Beanie

From £12
What Parents Say

“The size finder told me to go up one for the raincoat and it lasted two winters. Ivy's dungarees are on their second child now.”

Hannah PriceHannah PriceMum to Ivy, 4, and Arlo, 1

“Theo is tall for six, so the height chart made far more sense than the label. Everything fitted first time, sleeves and all.”

Daniel ReyesDaniel ReyesDad to Theo, 6

“The gift set arrived in the linen box with her name stitched on the sleepsuit and my note tucked in. My sister cried.”

Priya ShahPriya ShahBought a gift set for a new niece

“We did the Christmas photo in the Night Sky pyjamas, two grown-ups, two kids and the baby. The set price made it easy.”

Joe MarshJoe MarshNight Sky pyjamas for all five of us
+48k48,000 FamiliesShop with us every year
4.8From 2,184 Google reviews
Wrapped In Tissue

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  • Thursday9:30 am - 7 pm
  • Friday9:30 am - 5:30 pm
  • Saturday9 am - 6 pm
  • Sunday11 am - 4 pm
4.8From 2,184 Google reviews