How I Price A Brand CollabBy Mila Ortega
The Journal & The Growth
The Journey So Far
From 212K To 1.64M
Thirty-six months of followers across the five platforms, month by month, and the moments that moved the line.
Oct 2026
1.64M
Followers Across The Platforms
- Mar 2026A Quarter MillionThe first paid campaign
- May 2026Half A MillionThe TikTok series that travelled
- Mar 2026One MillionThe label launches
- Sep 20261.5 MillionParis, front row
Every Sunday Since 2022
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The week’s looks with every piece linked, the deals worth it, and what I’m wearing next. No spam, one email, unsubscribe in a click.
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From The Journal
Latest Posts
21Oct
By Mila Ortega- Collabs
- 2 Comments
How I Price A Brand Collab
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17Oct
- By Mila Ortega
- Looks
- 3 Comments
Ten Ways To Wear A White Midi Skirt
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By Lucia Marin- Beauty
- 4 Comments
The Red Lip That Survives Dinner
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Continue ReadingIf It Is Not Worth It, I Say So
By Mila Ortega
07Oct
By Amara Cole- Travel
- 2 Comments
A Carry-On For Three Cities
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03Oct
- By Mila Ortega
- The Label
- 3 Comments
Behind The Label: Drop 01
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By Freya Lind- Looks
- 4 Comments
Street Style, Fashion Week Edition
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Get Inspired
Notes To Self
Shop The Posts
Shop My Looks
This Week’s Looks
Quotes & Testimonials
What Brands Said
Partnerships that come back: 90% of my partners have booked more than one campaign, and the average partner stays 1.9 years.
“A Launch That Sold Through”
Mila planned the summer launch with us from the first brief. The rose lens sold through in three weeks and we booked the autumn before the reports came in.
“Our Best Campaign Yet”
Three Reels, one dedicated video and a letter feature, every frame on time. The red lip shade is still our best seller.
“Honest, And It Shows”
She wore the jeans for ninety days before posting a word. The comments were full of people who had already bought them.
“The Curl Series Travelled”
The TikTok series reached people we had never reached. Clear rates, clear dates and a report that answered every question.
“Easy To Work With”
From the brief to the usage rights, everything was on the card. The edit went live on the day we launched.
The Archive
Past Issues
A new issue lands every Sunday morning.
- No. 251The Seven-Piece Autumn Capsule18 Oct 2026Read
- No. 250What I Packed For Paris11 Oct 2026Read
- No. 249Red Lips, Three Ways4 Oct 2026Read
- No. 248My Rate Card, Line By Line27 Sep 2026Read
- No. 247Ten Things Under Fifty Dollars20 Sep 2026Read
- No. 246The Week The Label Sold Out13 Sep 2026Read
- No. 245Sunglasses For Every Face6 Sep 2026Read
- No. 244How I Plan A Month Of Content30 Aug 2026Read
Every Sunday
The Letter
The week’s looks, the deals worth it and what I’m wearing next, read by 38,900 people. The latest: No. 251, 18 Oct 2026.
- 52%Open It
- 251Issues So Far
- 38.9KReaders
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Hana SatoPartnerships Manager