Sushi is one of the few cuisines where a handful of small habits change the experience completely. None of them are difficult. Most of them cost nothing.
Order in two rounds, not one. The first tells the kitchen what you like; the second is always better for it.
Start smaller than feels sensible
The most common mistake is ordering everything at once. Sushi is prepared to be eaten immediately, and a large order means the last pieces sit while you work through the first. Order about half of what you think you want, eat it, then order again. If you are ordering for delivery the same logic applies to what you choose rather than when — favour the things that hold.
Let the counter choose something
Every sushi kitchen has a couple of things it is quietly proud of that week, usually because of what arrived that morning. Asking what is good today is not a formality. It is the single highest-return question in the whole meal, and it costs nothing to ask.
Soy sauce goes on the fish, not the rice
Rice is enormously absorbent. Dipped rice-first, a piece falls apart and tastes of nothing but salt. Turn it over and touch the fish to the soy instead. If a piece arrives already brushed with sauce, it does not need any — the chef has already made that decision for you.
Ginger is a reset, not a topping
The pickled ginger beside your order is there to clear your palate between different fish. Eaten on top of a piece, it simply overwhelms it. A small amount between courses does exactly what it was put there to do.
Eat it in the order it was given to you
If a selection arrives arranged, that arrangement is usually deliberate: lighter, cleaner fish first, richer and fattier towards the end. Working left to right is not a rule anybody will enforce, but it is how the selection was designed to taste.
None of this is gatekeeping. It is just a cuisine with a bit of structure to it, and knowing the structure makes an ordinary order noticeably better.
The two rounds tip is the one I had never thought about. Tried it on Friday and the second half of the order was noticeably better than the first.
Guilty of dipping rice-first for years. Nobody has ever said anything, which is either politeness or despair.
Would add that asking what is good today works just as well over delivery if the restaurant takes order notes. Have had some excellent off-menu suggestions that way.
Good to see this written without any snobbery about it. Most guides like this make you feel like you are doing it wrong.