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A girl in a puff-sleeve blouse holding a pot of roses in a garden
New In For Autumn · Newborn To 12 Years

Made To Be Handed Down

Organic basics, prints the whole family can match, and sizes that go by height.

Three children in chunky knits lying in the grass with a puppy
Little Knits · Organic Cotton

Warm Knits For Little Ones

Cables, Fair Isle yokes and pixie hoods, knitted to last three children.

Two sisters with long red hair leaning together under the trees
Matching Family Sets

One Print For Everyone

The same print on the grown-ups, the children and the baby, priced as a set.

A child in a peach tulle dress lying on soft fabric
Party Season

Dressed Up, Still Comfy

Voile dresses, wool blazers and floral shirts for weddings and birthdays.

01 / 04
Find Their SizeBy height, with room to grow
Fits Today4-5Y Room To Grow4-5Y
Full Size Finder
One Outfit, Four Sizes

Watch It Size Up

The same stripe tee and joggers from two to nine years: scroll and they grow with the child. Every size goes by height, and the price steps up once per age band.

  1. 2-3Y92 - 98 cm
  2. 4-5Y104 - 110 cm
  3. 6-7Y116 - 122 cm
  4. 8-9Y128 - 134 cm
The Breton Stripe Tee in ink The Loopback Joggers in sage
Now Showing 2-3 Years 92 - 98 cm
  • Breton Stripe Tee£14
  • Loopback Joggers£16
  • The Outfit£30
Whole Collection Available

More About Kids Lifestyle

Photographed in the studio on real children, every piece with its own run of sizes.

Pique Polo Shirt 2-3Y - 9-10Y
White

Pique Polo Shirt

From £16
Holiday Floral Shirt New 2-3Y - 8-9Y
Blueberry

Holiday Floral Shirt

From £20
Hooded Puffer Gilet 3-4Y - 10-11Y
Grey Marl

Hooded Puffer Gilet

From £36
Little Wool Blazer 4-5Y - 11-12Y
Grey Marl

Little Wool Blazer

From £48
Brushed Check Shirt 3-4Y - 10-11Y
Ink

Brushed Check Shirt

From £18
Cable Knit Jumper 3-4Y - 11-12Y
Grey Marl

Cable Knit Jumper

From £28
What Parents Say

“The size finder told me to go up one for the raincoat and it lasted two winters. Ivy's dungarees are on their second child now.”

Hannah PriceHannah PriceMum to Ivy, 4, and Arlo, 1

“Theo is tall for six, so the height chart made far more sense than the label. Everything fitted first time, sleeves and all.”

Daniel ReyesDaniel ReyesDad to Theo, 6

“The gift set arrived in the linen box with her name stitched on the sleepsuit and my note tucked in. My sister cried.”

Priya ShahPriya ShahBought a gift set for a new niece

“We did the Christmas photo in the Night Sky pyjamas, two grown-ups, two kids and the baby. The set price made it easy.”

Joe MarshJoe MarshNight Sky pyjamas for all five of us
+48k48,000 FamiliesShop with us every year
4.8From 2,184 Google reviews
Matching Family Sets

Matching Is A Family Thing

A laughing baby in an embroidered frill dress Sleepy Welcome £56.40
Newborn Gift Sets

Wrapped, With Their Name On It

Choose three, five or seven pieces in one size, a linen box or a pine crate, a ribbon, an embroidered name and your note. The more pieces, the more comes off them.

  • Little Hello3 Pieces, 5% Off
  • Big Hello5 Pieces, 10% Off
  • The Whole Welcome7 Pieces, 15% Off
  • An Embroidered Name£5

Delivery, Returns And Our Promise

Free UK DeliveryOn orders over £50
60-Day ReturnsFree size swaps by post or in a shop
Made To Be Handed DownOrganic cotton that lasts three children
Click & CollectReady in two hours at three shops
The Journal

Notes On Growing Up