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Media Kit Rate Card The Letter

Rate Card

Pick the posts, the usage and the extras: the quote builds as you go.

Step One

Pick The Posts

Each post type on each platform has its own fee. Three or more deliverables save 8% from 3, 12% from 6, 15% from 10 on the content.

Instagram

486.2K followers · 148K avg. views
Feed Post118.4K views · 6 days
$2,400
Carousel Post133.2K views · 7 days
$2,800
Reel207.2K views · 8 days
$3,600
Story Set Of Three66.6K views · 3 days
$1,500
Live (30 Min)88.8K views · 5 days
$3,000

TikTok

912.4K followers · 286K avg. views
Video286K views · 6 days
$3,400
Series Of Three800.8K views · 12 days
$8,400
Live (30 Min)143K views · 5 days
$2,600

YouTube

128.3K subscribers · 61.5K avg. views
Integration (60-90 s)61.5K views · 10 days
$4,800
Dedicated Video80K views · 16 days
$11,500
Short55.4K views · 5 days
$2,200

Pinterest

74.5K followers · 39K avg. impressions
Idea Pin39K views · 4 days
$1,100
Board Of Ten Pins85.8K views · 7 days
$2,600

The Letter

38.9K subscribers · 20.2K avg. opens
Letter Feature20.2K views · 5 days
$1,600
Dedicated Letter22.2K views · 7 days
$3,800

The Journal

164K monthly readers · 22K avg. reads
Sponsored Post22K views · 8 days
$2,200
Gift Guide Placement13.2K views · 4 days
$900
Paid Usage

How long the brand may run the content as ads, a share of the content fee.

Exclusivity

No posts for a competitor in your category for this long after go-live.

Add-Ons

Flat fees, except rush, which is a share of the content fee.

How It Works

The Card, Explained

Every number on the card comes from one table, so the quote you build is the price you pay.

The Media Kit

Each post type on each platform has its own fee on the rate card; usage rights, exclusivity and add-ons are added on top as a share of the content fee, and bundles of three or more deliverables save 8% or more.