14Oct
By Inês Ferreira- Pricing
- 3 Min Read
How Usage Licences Are Priced
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A phone screen and a billboard can carry the same photograph; the difference is where it runs and for how long.
Inês Ferreira
The Tier, The Term, The Territory
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- Tier
- Web and social, web and print, or web, print and outdoor: each a larger share of the creative fee
- Territory
- One country, Europe or worldwide
- Term
- A year, three years or for good, extendable later on the same factors
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Inês Ferreira
Producer at Captura. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean commodo ligula eget dolor, aenean massa.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, aenean commodo ligula eget dolor.
ReplyThank you, Jonas. An extension uses the same factors as the first licence.
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