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Packages Usage Client Area

Usage & Licensing

Where your images can run, for how long, and what more costs.

Three Tiers

Where Your ImagesCan Run

The licence is a share of the creative fee. Each tier adds media to the one before it; the term and the territory multiply it.

Web

Web & Social

Your site, the marketplaces, social posts and paid social.

25%of the creative fee, a year, one country

Print

Web + Print

Adds catalogues, packaging, press ads and point of sale.

55%of the creative fee, a year, one country

Outdoor

Web + Print + Outdoor

Adds posters, billboards, transit and digital out of home.

100%of the creative fee, a year, one country

The Licence Grid

Media ByTerm

Read across for longer terms. A worldwide licence doubles the share; Europe adds four tenths.

The usage licence as a share of the creative fee, by media and term
Media1 Year3 YearsPerpetual
Web & SocialYour site, the marketplaces, social posts and paid social25%45%75%
Web + PrintAdds catalogues, packaging, press ads and point of sale55%99%165%
Web + Print + OutdoorAdds posters, billboards, transit and digital out of home100%180%300%

A share of the creative fee for one country. Territory: One Country ×1, Europe ×1.4, Worldwide ×2.

Already Shot With Us?

Extend ALicence

Moving a campaign from the web to print, or onto a billboard: you pay the difference between the two tiers, on each image's fee.

Colours Of The Year for Kleur Paint, frame 1
  • The Extension€0
  • VAT 21%€0
  • Total€0

The difference between the two tiers.

Ask For The Extension
Questions

Rates AndLicences

By the final image: a packshot is €38 an image from 10 images, a still life €210 from 4. The shoot days follow from how many images a day yields.