Licensing
Who may use the images, for what, and how a shoot's cost is shared.
Included, Always
The practice that commissions the shoot may always use the photographs on its website, in its portfolio and social channels, in award entries and in the press. Brochures, listings and advertising add a share of the fee.
- Web, Portfolio & SocialIncluded
- Award EntriesIncluded
- Press & PublicationsIncluded
- Brochures & Print+ 15% of the fee
- Sales & Letting Listings+ 25% of the fee
- Advertising & Hoardings+ 40% of the fee

Who May Use What
Every co-licensee pays its own share of the creative fee for its own licence, for the uses its trade needs.
| Party | Web, Portfolio & Social | Award Entries | Press & Publications | Brochures & Print | Sales & Letting Listings | Advertising & Hoardings |
|---|---|---|---|---|---|---|
| Commissioning Party | Included | Included | Included | +15% | +25% | +40% |
| Builder Or Contractor40% of the fee | Yes | Yes | Yes | Yes | No | No |
| Interior Designer35% of the fee | Yes | Yes | Yes | No | No | No |
| Structural Engineer25% of the fee | Yes | Yes | Yes | No | No | No |
| Landscape Architect30% of the fee | Yes | Yes | Yes | No | No | No |
| Developer Or Agent50% of the fee | Yes | No | Yes | Yes | Yes | No |
| Manufacturer Or Supplier60% of the fee | Yes | No | No | Yes | No | Yes |
Good To Know
The questions architects and builders ask before they share a shoot.
All QuestionsThe commissioning party may always use them on its website, in its portfolio and social channels, in award entries and in the press. Brochures, listings and advertising add a share of the fee.
Yes, as a co-licensee: the builder pays 40% of the creative fee for its own licence, and your fee falls by 10%.
Each co-licensee takes 10% off the commissioning party's creative fee, up to 30%, and pays its own share for its own licence.