Pack For The Evening First

“The day clothes take care of themselves. Choose the dinner outfit, then pack everything around it.”

Clara Weiss, Head Of Buying

Most people check a label for two things: the fibre and the wash symbol. Those matter, but they are the last two lines of a much longer story. What decides whether a piece still hangs straight in year six is the weight of the cloth, the way it was woven and what was done to it after it came off the loom.

We put the full spec on every Hibomerch label because we would rather you bought the right thing once. Here is how to read it.

Weight Comes First

Cloth weight is given in grams per square metre. A summer shirting sits around 120gsm. A year round overshirt wants 380gsm or more. If a garment claims to be outerwear and the label says 240gsm, it is a shirt with ambition.

“If a garment claims to be outerwear and the label says 240gsm, it is a shirt with ambition.”

Then The Weave

Twill, plain and satin weaves age differently. A twill hides wear and creases less, which is why it is used for workwear and denim. A plain weave is crisper and shows every fold, which is what you want in a poplin shirt and never what you want in a trouser you will sit down in.

• Twill for anything that gets worn hard
• Plain weave where you want crispness
• Satin only where drape matters more than wear
• Rib and interlock for knitwear that holds shape

Finish Is The Quiet One

Finishing is everything done to cloth after weaving: washing, brushing, calendering, sanforising. It is rarely on a label and it is the difference between a cotton that softens and one that goes limp.

Ask a shop what the finish is. If nobody can tell you, that is an answer too.

Clara Weiss

Head Of Buying

Eleven summers choosing for the Hibo boutiques, and still the first person to open the boxes when they land at Baie Sereine.