@amarahaleBeauty & Fashion
London
Beauty and ready-to-wear from London. Long reviews of products I have lived with for a month, written by me, shot by me.
Amara has shot beauty and ready-to-wear in London for nine years, first as an assistant on studio campaigns and since 2021 under her own handle. The grid is built on long-form reviews of products she has actually lived with for a month, which is why the save rate runs almost double the category median.
Brands book her for launches that need explaining rather than announcing. She writes her own captions, turns around a first cut in five working days and will not take a brief that asks her to claim a result she has not seen.
The grid a brand is buying into, pulled straight from the connected account and restated every thirty days.
Three frames in sequence with a sticker link, reported back with the tap-through rate rather than a screenshot of the reach.
Highlights outlive the twenty-four hours, so a campaign frame keeps working long after the story expires. Open any one to see how a set is built.
Milan
Fashion Week
Grid, reels and multi-part guides, each one still live on the account. Switch between them the way a buyer would before signing a brief.
The format that carries her best watch time: one purchase decision, shot over a week, with the price on screen from the first second. It is the template most brand briefs end up asking for.
486K
Three Coats, One Budget
Original Audio · Amara Hale
312K
Thirty Days On One Serum
Original Audio · Amara Hale
278K
What Milan Actually Costs
Slow Motion · Licensed
244K
Lighting A Flatlay At Home
Original Audio · Amara Hale
198K
The Only Five Pieces I Rewear
Original Audio · Amara Hale
171K
Reading My Own Comments
Original Audio · Amara Hale
Twenty-four thousand readers opted in to a one-way channel. Brands can buy a frame in it, and the poll below is the one her audience actually answered.
Which Piece Should Get The Price Check?
0 members voted · tap an option to add yours
Averages across the last thirty grid posts, measured against reach rather than follower count.
Sep 2026Aug 2026Jul 2026
From 41 campaigns booked and paid through Creatrix. Only brands that paid can review.
We shortlisted eleven creators on a Tuesday and had three briefs accepted by Thursday. The rate on the card was the rate we paid — no media kit theatre.
Priya RamanBrand Lead, NorthwindThe engagement figures held up against our own tracking, which is more than I can say for the last three platforms we tried.
Maren FeldGrowth Manager, Kite & CoEvery creator we approached had already published a rate, so there was nothing to negotiate and nothing to chase. The whole round took an afternoon.
Daniela OkaforPerformance Lead, MarrowAmara connected her accounts once. Creatrix laid out the work, kept the numbers honest and turned the page into a place brands book from. Continue with the network you post on most.
United Kingdom46%France14%United States12%
