Rita Costa
@ritacostaFour quarters of margin expansion and the market still prices this like a turnaround. The filing is worth twenty minutes of your evening.
@ritacostaMarkets & MacroLisbon
Rates, housing and the numbers underneath the headline. Spaces every Thursday, long threads when a decision lands.
Rita spent eleven years on a rates desk before she started writing publicly, and it shows in what she will and will not say. Threads are long because the argument is long, and the replies under them are where the audience actually lives — which is why she is priced on reply rate rather than followers.
Brands book her for launches that need a case made in public. She will not post a take she has not held privately first, and she says so in the thread when a post is sponsored.
Three posts from the last fortnight, with the numbers a placement would have carried.
Four quarters of margin expansion and the market still prices this like a turnaround. The filing is worth twenty minutes of your evening.
Everyone reads the headline number. The interesting line is three pages down, in the footnote nobody quotes.
A rate decision is not a forecast. Here is what the dot plot actually commits anyone to, in plain language.
Topic share across the last ninety days, so a brief lands where she is already being read.
A weekly live audio room with a named guest and a published running order. Sponsors buy the opening two minutes, not a banner.
Ninety minutes with two economists and a mortgage broker, taking questions from the floor. The recording goes up inside an hour and keeps earning for a month.
Reach is the least interesting number on this page. These are the four a media buyer asks for next, and the seniority split underneath them.
Filter by subject, then open one to read it end to end the way her audience does. A sponsored thread is written in the same shape.
A week-by-week read of the curve written while it happened, which is why it still gets quoted a year later.
2.4M 48K 11.2KThe four lines of a statement that matter and the eleven that never do, with the last six decisions marked up.
1.8M 36K 8.6KPublished in January, unedited since. The thread that brought in more subscribers than anything she has been right about.
3.1M 62K 15.4KOne series, six charts and the reason the headline figure and the lived experience keep diverging.
1.4M 29K 6.9KPosted over nine days · 2.4M views
The curve inverted on a Tuesday and nobody covered it, so here is the week as it happened.
Start with the two-year. It moved 34 basis points in a session, which is not a market changing its mind. It is a market being told something.
By Thursday the ten-year had followed but only halfway. That gap is the whole story and it is the part the headlines skipped.
If you only read one chart this month, read the spread rather than either leg on its own.
Posted in one sitting · 1.8M views
A statement is four sentences of signal wrapped in eleven of protection. Here is how to find the four.
Sentence one tells you what they did. Ignore it. It was priced a month ago.
The sentence that matters is whichever one changed from last time. Diff the two documents before you read either.
Do that for the last six decisions and the pattern is obvious enough to trade on.
Posted in January · 3.1M views
Eleven calls, eleven misses, one thread. No edits, no quiet deletions.
The first was the big one and it was wrong for a reason worth writing down rather than a reason worth defending.
Most of the rest share a single fault: I was early and I called early a different word.
If you want the version of this account that never posts a loss, there are plenty of those. This is not one.
Posted over two days · 1.4M views
The headline number is a median of a sample that keeps changing shape. That is the whole problem.
Hold the mix constant and the picture reverses in three of the last five quarters.
Here is the series, the adjustment and the code, so you can disagree with the method rather than the conclusion.
None of this is a forecast. It is a request to stop quoting one number as though it were the market.
Averages across the last fifty posts. Reply rate is the honest read on whether an audience is listening.
Sep 2026
Aug 2026
Jul 2026From 27 campaigns booked and paid through Creatrix. Only brands that paid can review.
We shortlisted eleven creators on a Tuesday and had three briefs accepted by Thursday. The rate on the card was the rate we paid — no media kit theatre.
Priya RamanBrand Lead, NorthwindThe engagement figures held up against our own tracking, which is more than I can say for the last three platforms we tried.
Maren FeldGrowth Manager, Kite & CoEvery creator we approached had already published a rate, so there was nothing to negotiate and nothing to chase. The whole round took an afternoon.
Daniela OkaforPerformance Lead, MarrowRita connected her accounts once. Creatrix laid out the work, kept the numbers honest and turned the page into a place brands book from. Continue with the network you post on most.






